Brand Harmony Part I: Find Your Voice
What does your brand sound like? If your brand were human, how would you describe its personality? Now that communication […]
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Brand Harmony Part II: Deliver the Right Message
“Branding is what people say about you when you are not in the room.” — Computer scientist and ecommerce mogul, […]
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Brand Harmony Part III: Allow Your Value to Shine
Identify what sets your brand apart from the competition and shout it from the mountain tops. Your value proposition, or […]
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Brand Harmony Part IV: Consistency is King
Consistency is the ultimate difference between having an all-star brand versus a mediocre (or terrible) brand. Having consistency throughout all […]
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In the Spirit(s) of Advertising This Football Season
The NFL is synonymous with large-scale advertising campaigns and has been such for as long as many of us can […]
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When is it time to rebrand?
Assess the situation Let’s say you find yourself in a situation where you’re steadily losing customers to competitors. Your message […]
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Brand Harmony: Get in Tune with Your Brand Identity
When you think of good branding, what comes to mind? A cool logo, a snappy jingle, a memorable tagline, sexy […]
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Welcome, Lisa!
For me, it’s always an energizing experience as we welcome a new member to the DaviesMoore family. Particularly when it’s […]
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