Get the most out of your content

How to Get the Most Out of Your Content

Content. We all know that content is a key tactic in many integrated marketing strategies, but sometimes the task of […]

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Employee wellness

Employee Wellness: Making Healthy Habits

Let me start by mentioning that I work in Marketing and Advertising, I’m not a doctor, and what you are […]

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Making brand connections

Making Successful Brand Connections

Last week I had the pleasure of attending a Women Business Leaders event through the Eugene Area Chamber of Commerce. […]

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Agency Life Takes Grit

Sometimes a day of acknowledgement brings me to place where I step back and think about context.  This is particularly […]

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Brand identity

Brand Harmony: Get in Tune with Your Brand Identity

When you think of good branding, what comes to mind? A cool logo, a snappy jingle, a memorable tagline, sexy […]

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Find your brand voice

Brand Harmony Part I: Find Your Voice

What does your brand sound like? If your brand were human, how would you describe its personality? Now that communication […]

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Deliver the right brand message

Brand Harmony Part II: Deliver the Right Message

“Branding is what people say about you when you are not in the room.” — Computer scientist and ecommerce mogul, […]

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Allow your brand value to shine

Brand Harmony Part III: Allow Your Value to Shine

Identify what sets your brand apart from the competition and shout it from the mountain tops. Your value proposition, or […]

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