Agency Life Takes Grit

Sometimes a day of acknowledgement brings me to place where I step back and think about context.  This is particularly […]

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Brand identity

Brand Harmony: Get in Tune with Your Brand Identity

When you think of good branding, what comes to mind? A cool logo, a snappy jingle, a memorable tagline, sexy […]

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Find your brand voice

Brand Harmony Part I: Find Your Voice

What does your brand sound like? If your brand were human, how would you describe its personality? Now that communication […]

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Deliver the right brand message

Brand Harmony Part II: Deliver the Right Message

“Branding is what people say about you when you are not in the room.” — Computer scientist and ecommerce mogul, […]

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Allow your brand value to shine

Brand Harmony Part III: Allow Your Value to Shine

Identify what sets your brand apart from the competition and shout it from the mountain tops. Your value proposition, or […]

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Brand consistency is king

Brand Harmony Part IV: Consistency is King

Consistency is the ultimate difference between having an all-star brand versus a mediocre (or terrible) brand. Having consistency throughout all […]

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Spirits ads during NFL games

In the Spirit(s) of Advertising This Football Season

The NFL is synonymous with large-scale advertising campaigns and has been such for as long as many of us can […]

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Time to rebrand

When is it time to rebrand?

Assess the situation Let’s say you find yourself in a situation where you’re steadily losing customers to competitors. Your message […]

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