5 Tips for Creating Effective Instagram Stories

Why your business needs to be utilizing Instagram Stories and strategies to get you started today. WHY? Social Media is […]

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Branding, Identity and Logo Design

Creating a brand identity for your business is much more than just creating a logo. It involves everything from creating […]

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Making Moments Matter with Healthwise

Every company has a story to tell. For Healthwise, a nonprofit technology and health solution provider, the story was much […]

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Making brand connections

Making Successful Brand Connections

Last week I had the pleasure of attending a Women Business Leaders event through the Eugene Area Chamber of Commerce. […]

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Find your brand voice

Brand Harmony Part I: Find Your Voice

What does your brand sound like? If your brand were human, how would you describe its personality? Now that communication […]

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Deliver the right brand message

Brand Harmony Part II: Deliver the Right Message

“Branding is what people say about you when you are not in the room.” — Computer scientist and ecommerce mogul, […]

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Allow your brand value to shine

Brand Harmony Part III: Allow Your Value to Shine

Identify what sets your brand apart from the competition and shout it from the mountain tops. Your value proposition, or […]

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Brand consistency is king

Brand Harmony Part IV: Consistency is King

Consistency is the ultimate difference between having an all-star brand versus a mediocre (or terrible) brand. Having consistency throughout all […]

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