Reaching Baller Status: Using Athletes as Influencers

The art of persuasion is one of the philosophical ideas that has been bothering people since the time of Aristotle. […]

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Welcome Cassie Smith, our Senior Copywriter

A new addition to our kick-ass creative team! I am excited to introduce you to the newest member of our […]

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Creative View & Tell

We love telling stories that feel honest and true. And we like to laugh. So when we partner with you, […]

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Advertising sensitive subjects

Advertising Sensitive Subjects

Finding the right ingredients in the creative process The creative process is all about collaborating and brainstorming ways to engage […]

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Best Ways to Use a Spokesperson

Best Ways to Use an Endorser

When executed well, using an endorser or celebrity spokesperson can be a great way to achieve brand lift. Contracting with […]

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Spirits ads during NFL games

In the Spirit(s) of Advertising This Football Season

The NFL is synonymous with large-scale advertising campaigns and has been such for as long as many of us can […]

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Programmatic TV: Digital Ads to Targeted Viewers

Programmatic TV has been on the horizon for years, at least in the original context that it was presented, as […]

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Super Bowl Commercials and the Power of Traditional Media

With the lower cost and potentially viral reach of digital media—like Facebook ads—many businesses veer away from spending on TV […]

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