Our Roots

The history of idaho's Original Ad Agency

DaviesMoore is Idaho’s most established and storied ad agency, and one of the oldest agencies in the Northwest.

When Marketing Media Group (MMG) acquired Davies Rourke to form DaviesMoore in March 2009, the agency experienced the marriage between the most established ad agency in Idaho and one of the fastest growing full-service marketing firms in Boise.

After a half-century of providing exceptional service and value, DaviesMoore still proudly represents the agency’s original client, Intermountain Gas. From public utilities and government agencies to automobile dealers and software companies; there’s virtually no industry that hasn’t tapped our creativity and marketing know-how through the years.


Over the years, our client base has grown to include nationally and internationally recognized brands. Our work spans a variety of industries – including sports, entertainment, fitness, outdoor recreation, higher-education, hospitality, insurance, software as a service, grocery and packaged goods. As one of the region’s top marketing firms, we have built a culture based on collaboration, creative freedom and strategic thinking. We forge authentic relationships with our clients that emphasize flexibility, humility, honesty and fiscal responsibility as much as strategy, creativity and originality. With a wealth of proven talent and a huge toolbox of capabilities, we have a long and colorful track record of providing results-based integrated marketing solutions. This makes us the ideal partner for clients who want more than just a funny TV commercial or a flashy website. As the president and owner of DaviesMoore, Edward Moore and our entire agency remain committed to Ken Davies’ legacy of exceeding expectations through authentic leadership, accountability and our passion for building brands and boosting our clients’ bottom lines.