Ūsful Glassworks

VISUAL EXPERIENCE: USING VIDEO TO TELL STORIES

Situation
With an increased level of involvement in year two of our partnership with Üsful Glassworks’ annual fundraiser, DaviesMoore expanded services for the non-profit. Last year, we produced an event video, which inspired our team to become more involved with this amazing organization.

This year, our integrated public relations team’s responsibilities included event planning and marketing, including branding the wine tasting fundraiser and creating an inspiring, fun and colorful atmosphere that was ripe for generosity and giving.

Hosted by 44th Street Wineries, the goal of the evening was to raise money in order to hire at least six full-time employees.

Strategy
We wrote, shot and edited a long-format video, featuring two employees of Üsful Glassworks, whose lives have been transformed by their jobs.

In addition to the video, we developed a name and an identity for the annual fundraiser, FRÜTFUL: An Evening With Üsful Glassworks’, that captured the essence of the organization and the event. We created colorful invitations and social media graphics that employed the headline, “Putting Wine To Work.” Posters, table tents and a slideshow at the event featuring faces of Üsful’s program participants were hung throughout the space.

Results
With the help of our branding and marketing, the event was sold out. Our event planning, video production and design created an inspiring and emotional ambiance. Through the silent auction, live auction and donations, Üsful raised over $26,000 with only 120 people in attendance, an increase of $14,000 over the previous year.

Campaign Components