St. Joseph Regional Medical Center

The One. The Only.

When DaviesMoore was hired by St. Joseph Regional Medical Center, the hospital had been without marketing for several years. With several small medical centers from the surrounding areas encroaching on their territory and patients, they saw the need to rejoin the conversation and give their brand a strong voice in a muddled market.

Following several sessions learning about the hospital’s history and accomplishments, DaviesMoore created a campaign that not only captured the voice of the Pacific Northwest, but positioned St. Joseph Regional Medical Center as the area’s medical leader, utilizing the tagline, “The One. The Only.”

Campaign Components