Kendall Auto Group

Using Visuals in Television

Overview

For this campaign, referred to as “Visuals” during development, we combined animation, leftover footage from previous spots, stock video, and new dealership aerial videography to create a suite of branding spots. The idea was to create highly visual, music-driven commercials that eschewed voiceover and overt sales in favor of on-screen messages and quick edits. In three spots, we associated the Kendall brand with customers’ wanderlust, lifestyle choices, and desire to make their money go further when purchasing a new vehicle.

Campaign Components