Balihoo

Website Design & Build

Situation

As part of Balihoo’s digital content marketing strategy, they provide industry-relevant, thought leadership content in the form of white papers, video, infographics, webinars, etc. to its visitors that, in turn, generates significant qualified traffic to and leads from their site each month.

Objective

As the premier provider of local marketing automation for national brands, Balihoo sought out DaviesMoore to design a new website that showcased their Local Marketing Automation platform in a modern, user-centric design while providing a lead machine in itself for their own marketing automation efforts.

Strategy

In addition to capturing quality leads for their sales team, Balihoo also had the requirement to transition their site onto a user-friendly CMS that allowed the marketing department to make changes to content and navigation so we not only developed the site on WordPress platform but provided customized training for the Balihoo team so they could hit the ground running.

Also built into the plan was a seamless transition of the Marketo marketing automation platform implementation from the prior Balihoo website to the new website ensuring no leads were left behind. And, as in all websites developed by DaviesMoore, the project included website structure, navigation and content optimization for maximum search engine indexation and visibility (SEO).

Finally, Balihoo’s website would not be given the green light without the stamp of approval from the executive team who understands the strategic importance of the website as integral to their ongoing success.  To that end, DaviesMoore made sure to incorporate executive feedback into a best-practice-UX, B2B website for Balihoo to continue as the leading local marketing automation solution for national brands.

Results

After receiving a thumbs up from the marketing and executive teams at Balihoo, DaviesMoore developed and launched the new website within scope and provided training to the Balihoo internal marketing team so they could easily update the website ongoing.

Campaign Components