Project Filter

Word Games

The Idaho Health & Welfare Project Filter charged DaviesMoore with creating a public awareness campaign to refresh Idaho’s stop smoking initiative and to introduce new contact points for consumers who are seeking help to quit. The ‘Word Games’ campaign hits home to those dealing with the challenges of quitting and further explores the internal battles these people face daily.


With this strategy, we were able to successfully communicate, “You decide when – we’ll show you how”, as well as introduce the new contact points for those who decide to seek help.

Campaign Components