Brand Planning

At DaviesMoore, insight is everything. We believe it is our ability to understand human behavior and develop marketing strategies and solutions accordingly. Essentially, that is at the core of what we do.

Our marketing recommendations, media mix, budget, and art direction are always rooted and inspired by our in-depth understanding, positioning theory and unique selling propositions that we define based on each client’s brand and objectives. But in many ways, it’s more than that. A brand is collection of experiences, and it’s our job to tell a brand’s story in the most compelling way possible.

Our skill at establishing, maintaining, or evolving brands goes beyond developing brand guides and identity packages, logos, names, or color palettes. When launching new brands or rebranding existing ones, we believe the supporting Internet marketing efforts, public relations, and advertising rollout is just as critical as the logo itself. Your brand should energize your constituents and provide a platform to have the conversation you want to have. As the keepers of your brand, we work tirelessly to ensure quality control and strategic execution at all times.