Great design should perform multiple functions. First, design should attract attention, create interest, and always be on brand. Second, whether a logo design, identity package, website design, banner ad, print ad, billboard, product packaging, point-of-sale system, or environmental design (vehicle wrap, signage, or a branded interior) the art direction must communicate. Design speaks to consumers, users, and readers in different ways – the best graphic design works on a variety of levels: provoking thought and discussion, eliciting emotion, creating desire, and moving people to action.
We understand how design needs to be adapted for each media type. Designing web sites to create a search-optimized site with a positive user experience is very different than designing print ads or billboards. Each medium requires a unique approach and we maximize the effectiveness of our media planning by tailoring our design and copywriting accordingly.
Through compelling layouts, photography, illustration, typography and logo design, DaviesMoore’s graphic design services remain true to our clients’ brand essences, their targets, as well as their marketing objectives.