While email marketing was one of the original digital marketing vehicles, it remains a top digital tactic for marketers whether the business is B2B, B2C or D2C. Implementing an email marketing strategy prior to execution is key to ensuring success.
Email marketing can be a boon or bane for a company depending on how it is executed. Without a persona or target-based strategy outlining aspects such as objectives, tone, content (promotional or not) and frequency of touch, marketers are often shooting in the dark with their email marketing campaigns and not only don’t learn from the metrics but risk sending the wrong message at the wrong time jeopardizing relationships with prospects, leads – or worse – customers.
At DaviesMoore, our agency’s digital team specializes in tailoring email marketing programs to an organization’s unique business objectives and customer targets.
Whether your company has an established email marketing program or has yet to send its first email, DaviesMoore can help you develop or optimize your email marketing program. We will work with you to determine the best email marketing technology that provides the functionality you require within your budget limitations. And because we’re experts at email marketing, we can also develop branded email templates to ensure your messages are always professional and on brand. Additionally, we collaborate with your team to create strategic campaigns with compelling calls to action to engage your readers. Finally, we offer split, A/B and multivariate testing to optimize your email marketing program and maximize your return on investment.