Typically, a client’s internal stakeholders are the most critical. They are your brand ambassadors, your sales force, your engine, your company’s heart and soul. As such, they should be communicated with early and often. Our internal communications plans provide our clients with a phased approach that rolls-out PR and brand initiatives to their employees and staff first, providing opportunities for feedback and promoting alignment throughout the organization.
Internal communications often include brand guides, sales collateral, presentation decks, video, social media, employee manuals, policy handbooks, talking points, newsletters, morale-building programs and events, spokesperson training, crisis and risk management plans and a wide range of other integrated public relations strategies that connect with your organization’s internal audiences.