For DaviesMoore, there is nothing more critical than collaborating with a client to develop strategic plans that are rooted in research and have clearly defined goals driven by the client’s ultimate business objectives. Everything else in a campaign, from budget decisions and media mix to creative messaging and reporting on ROI, flows directly from the strategic marketing plan.
Regardless of the project or client, DaviesMoore begins with a marketing plan or marketing brief that identifies and analyzes all relevant factors that guide the marketing mix. Presented on a clear timeline, the marketing plan becomes our road map and also helps us measure the effectiveness of our efforts in order to remain flexible and responsive to market changes.
When possible, we perform primary research studies, including surveys, interviews and focus groups to collect both quantitative and qualitative data. We are informed by facts, yet we always remain open to inspiration and creative possibility.