Edward Moore

CEO, Founding Partner

In the fall of 1987, I sat in Comm. 265 Advertising and Society at the University of Idaho. As Professor Mark Secrist spoke, my figurative light bulb lit up. I rushed out of that class eager to work on the first assignment and confident that I had discovered my life’s plan. I was going to be an ad man. That was 28 years ago, and I still feel the same passion for this business of helping other businesses.

A genuine smile is practically involuntary, uncontrollable … it comes on fast and fades slowly. Often it is joined by laughter, but is sometimes accompanied by tears. Good brand ads almost always cause a smile. GREAT brand ads leave an imprint of that smile on the brand. Since that day in 1987, I have wanted to do nothing more than create great branding …along the way I have learned how important the entire marketing mix is and have surrounded myself with talented people to help me build this integrated marketing firm.

Every day here is different, and every client’s needs are unique. That makes this job both fun and challenging. If I could go back to 1987, I wouldn’t change a thing!

Awards & Recognition
– American Advertising Federation Silver Medal Recipient, 2013
– Idaho Business Review Accomplished Under 40, 2005
– Boise Advertising Federation “Duke Award” Member of The Year, 1992
– Cable Advertising Bureau Creative Production Grand Prize, 1996
– Idaho Advertising Federation Rockies Awards, multiple clients
– Northwest Addy Awards, multiple clients
– Telly Awards, multiple clients
– Multiple Industry-Specific Awards including: Int’l Council of Airshows, Team Marketing Report, World Waterpark Assn., Int’l Assn. of Amusement Parks and Attractions, West Coast Hockey League, East Coast Hockey League, Admissions Marketing Report, Collegiate Advertising Awards

Involvement & Leadership
– Boy Scouts of America, Eagle Scout
– AFROTC Texas Tech University, Cadet of The Year
– Duke Family Foundation, founding member and current Vice President
– Crane Creek Country Club, President
– St. John’s Cathedral, Extraordinary Minister
– Children’s Home Society, past president
– Ada County Vandal Boosters, past board member
– Big Brothers Big Sisters of Southwest Idaho, past trustee
– St. Luke’s Children’s Hospital, past advisory board member
– Sales and Marketing Executives, past president
– Entrepreneurs’ Association of Idaho, past president

Education
– Bachelor of Science in Communication (Advertising option), minor in Marketing; University of Idaho

 

Recent blog posts by Edward

Creative vs. strategy

Farewell, Michael

January 15, 2016 View Gallery →

DM Family Additions

September 30, 2015 Read More →
Kendall Jingleheimer Commercial

Dadvertising at its best.

June 15, 2014 Read More →

Here's to 805 Idaho!

November 14, 2012 Read More →

What is a Flagship University?

February 24, 2012 Read More →

Welcome JJ O’Dell

December 9, 2009 Read More →

From the Second Half…

September 3, 2009 Read More →

Load more

Show less