Samantha Carmer

Director of Digital Marketing

Oh the digital landscape – it’s by far my favorite place to get lost in. The best thing about working in digital marketing is exploring all the wonderful places you can go. The digital landscape has no end and is always full of interesting shenanigans meant to be discovered. It’s awesome.

My love for all things digital began in college when I was applying to the School of Advertising at the University of Colorado at Boulder. I was tasked to create an epic strategy for the startup of my choice, and if it didn’t blow away the selection committee, well I would be sh*t outta luck. It was obvious I had to dive into the digital revolution, and the deeper I dove the more I realized how amazing and creative brands can be. My goal became to master all things digital, and I’ve never looked back. By the way, I bleed black and gold and proudly walk into bars on game day wearing my CU gear amidst the sea of Boise State blue and orange. Go buffs!

I’ve spent the majority of my career working client side, mostly in education and 21st Century Learning programs. In 2014, I took a small hiatus from my day job to start a social connection app with a colleague of mine. We both quit our jobs, packed up our stuff, and moved to Boise to develop and launch our vision of the next great mobile app. Was it the next Facebook? No, but we did win Boise’s Hottest Tech Startup that year, and the amount of experience and knowledge gained was immense. Plus, I can tell you anything and everything social media related!

When I’m not frolicking in the digital world, I’m spending time with my husband and two English Bulldogs, Bronco and Steeler. Yes, they are named after the NFL teams. Our perfect Friday night consists of getting down and nerdy with our homemade arcade game (programmed by us, woo!) while drinking beer, wine, or my personal favorite, lemon drop martinis. Lemon drops are my jam. When we’re not getting down and nerdy, you can find us out doing something active, or engaging in an intense game of Zombies in Call of Duty. I love video games, and I’m proud of it.

In closing, I shall leave you with my favorite quote from Shakespeare, “And though she be but little, she is fierce.”

-Degree in Advertising and a minor in International Media from the University of Colorado at Boulder

Adwords and Analytics Certified


Recent blog posts by Samantha

Cheers to INBOUND

October 2, 2017 Read More →
Get the most out of your content

Shark Week

July 13, 2017 Read More →
Snapchat marketing
Inbound Marketing
Reaching Your Audience Through YouTube
Advertising on Facebook

The Brand of Santa

December 7, 2016 Read More →

Why Inbound Marketing?

November 18, 2016 Read More →

The Brand of College

October 5, 2016 Read More →

Treefort 2016 Lip Sync Contest

February 24, 2016 Read More →

LinkedIn Just Got a Makeover

December 7, 2015 Read More →

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